Copyright © Laura Shapiro, Your Home Business Guide
The Targeted Email List – And How to Get Yours
Once you’ve decided to embark on an email marketing campaign, it’s obvious that you need to already have or to build up a targeted email list. This is one of the most (some would argue THE most) important concept in your marketing plan. The bigger and more targeted your list, the more successful and profitable you will be.
Many people succumb to the pitfall of buying a “targeted” email list. There are many reasons that you don’t want to do that.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost. If you fall for one of these ads, you will end up labeled as a ‘spammer’ almost as quickly as you send the email. Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts. A good 70% of the addresses you purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message. . .so they won’t.
Some people elect to rent a “targeted” email list from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.
Again, there is no reason that you should have to go out and buy your targeted email list.
You can use next 8 suggestions to get the ideas flowing and build your own targeted email list. Remember, your primary goal should be to send emails to people who are actually expecting to hear from you.
How do you do that?
Your best bet is to start with diverse marketing methods and pay attention to your web traffic. Below you will find a list, contributed by an existing email marketing company, of things that will make sure your end up with a targeted email list.
1. Your Webpage/Blog – request that individuals sign up for your guestbook, your online electronic magazine, your newsletter, your offer for a free report or book and any contest that you have to offer. How do you do this? By making sure your website or blog is professional looking and offers good, valuable content which solves your visitors’ problems.
No one will ask for information from you if don’t have something that is of value to them.
Make sure that your contact information and your opt-in forms are easy to spot (no one should have to go looking for this – it should catch their eye immediately). Once your visitors have requested what they are interested in, you can start providing this information to them through your emails and that’s how you build your targeted email list. Of course, you’ll need to get lots of traffic to your website and blog to get the best results for this. There are several easy-to-implement ways to go about this.
2. Try Direct-Mail Marketing – mail out flyers or postcards to all potential customers. When you design your postcards, be sure to request that people visit your site and sign up to get valued information and relevant messages.
Most people are so tied up in their online marketing that they forget that offline marketing does work as well – give it a try.
3. Consider using telemarketers to build your targeted email list-- consider using a telemarketing service or telemarketing agent to make contact with your potential clients. Request that your telemarketers require e-mail addresses (it's a good idea to offer incentives for having clients give out their e-mail address (contest, free trials, etc.).
4. Consider using a broker to build your targeted email list -- request websites that reap heavy traffic and offer brokerage services to link to your service and offer sign up for information. Most brokers will provide this service for an average of $.10 to $.15 per email message.
5. Consider hosting an online contest to build your targeted email list -- open contests are extremely effective way to obtain a targeted email list. Just request e-mail addresses as method of approval for the contest entry.
There are many ways to build a targeted email list and these are just a few simple suggestions that you can start to implement right away. There are many good training programs available online where you can learn more.
And there is also a totally automated way to build your targeted email list if you are impatient to do the necessary training and interested in quick results. You can find more information about that at www.FreshLeadsForLife.com.
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .http://www.My-Home-Business-Guide.org.
Saturday, August 29, 2009
Wednesday, August 19, 2009
Internet Marketing Information – Article Marketing
Copyright © Laura Shapiro, Your Home Business Guide
Internet Marketing Information – Article Marketing
Internet marketing information is ALL OVER the web. Today I’m going to speak about 1 essential form of internet marketing information called article marketing.
Article marketing, as the name states, basically means using articles to promote whatever it is you are selling.
It is just one piece of the internet marketing puzzle. But no internet marketing campaign is complete without some form of article marketing.
Internet marketing information and article marketing go hand in hand because using articles to market yourself, your website or your affiliate products is absolutely vital in creating a complete internet marketing solution.
One of the many benefits of using article marketing in your internet marketing campaigns is that you can do it for free which is especially important to internet marketing newcomers.
And even better, this free form of advertising is often more effective than paid advertising. If you do it right.
This unique form of internet marketing information was popular long before e-commerce was a big thing. For as long as mass print methods have been available, businesses have been marketing themselves through article creation, by offering something of value to print medium such as widely read newspapers in exchange for a byline or a small advertisement. When it comes to e-commerce and internet marketing, article marketing is an excellent means for getting information out there and creating powerful links back to your website or affiliate products.
When it comes to article marketing, there are numerous benefits and features to consider.
- This form of marketing creates powerful links from popular websites back to your website or affiliate products. The more links you have coming to your website from other sources, the more powerful your website will be in search engine page listings like Google.
- By providing value in the articles that you create, you establish yourself as a trusted authority on the keywords, niches or subjects that you are writing about.
- By adding a byline or resource box to your content you will be giving potential customers a way to contact you after reading your valuable content. Not only will this create powerful links, but it will also help connect additional traffic to your website that you might not otherwise obtain.
- By creating articles optimized for search engines you will be improving your overall traffic and even your overall page rank by submitting to content sites with high page ranks and authority.
For these reasons, it is absolutely vital that article marketing be a facet of any internet marketing information plan that you put together.
While there may be a variety of different ways to market your internet site, one of the most powerful is to use valuable, easy to read article content with a call to action for readers who appreciate your work to visit your website for more information, products, a newsletter, and so on.
One of the best and completely free article marketing instruction sites that I have seen is http://www.bummarketingmethod.com. You do have to opt in but it’s free and the information is detailed, thorough and easy to follow and you can take action immediately.
Already seen the basics of how article marketing works and still convinced that you can't do it or just don't know what to write about? The Writing With Pull course within the Internet Marketing Information online business training has already helped thousands of "non-writers" like yourselves create their first articles, blog posts, squidoo lenses, etc.
Step-by-step videos show you exactly what to do. And the best part is that you have access to every aspect of business training that you can possibly imagine. Keep in mind this program was created with network marketers in mind but word has spread so quickly about its unmatched value and affordability that its attracting business owners from all walks of life.
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .
Wednesday, August 12, 2009
Successful Home Based Businesses - What Do Do All Successful Home Based Businesses Have in Common?
Copyright © Laura Shapiro, Your Home Business Guide
Successful Home Based Businesses – What do they have in common?
What makes successful home based businesses what they are? How do they become successful? What are their “secrets”? There are many variables that contribute to the success of home based businesses. But today I’m going to take a look at one of the most important aspects that you’ve probably never even considered up until now.
First, ask yourself a question. . .
What if you found out what was proven to make you successful?
In 1970, sociologist Dr. Edward Banfield of Harvard University wrote a book titled The Unheavenly City. This book goes into detail about one of the most (if not “the most”) important discoveries about what determines how successful one is (or is not).
Banfield's goal in his study was to find out how and why some people became financially independent during the course of their working lifetimes.
It’s important to note that he started the study with a firm belief that the “answer” would be found in factors such as family background, education, intelligence, influential contacts, or some other concrete factor.
What he ended up discovering was a surprise to everyone, including himself . . . the major reason for success in life was a particular attitude of mind.
Banfield actually named this attitude - "long-time perspective" - and defined it by explaining that men and women who were the most successful in life and the most likely to move up economically were those who took the future in consideration with every decision they made in the present.
He found that the longer the period of time a person took into consideration, the more likely it was that he or she would be successful in his or her career.
Before I go on to reveal more of what Banfield discovered, let’s bring this back to the context of successful home based businesses. Did you start your business with the promise of quick profits and rewards? Or did you get into it with the mindset that you would do whatever it takes, no matter how long? (What does it actually take is another topic for another article). Keep your answer in mind and read on. . .
Banfield used “the family doctor” as an example. One reason for a family doctor being one of the most highly regarded in the US is because he or she invested many years of hard work and study to finally earn the right to practice medicine. After university courses, internship, residency and practical training, a doctor may be more than 30 years old before he or she earns a decent living. But from that point onward, these men and women are some of the most respected and most successful professional people in the United States. Why? They had long-time perspectives, an essential key to success.
Back to the context of our “successful home based businesses”. . .
Banfield explains that you can tell how important something is today by measuring its potential future impact on your life and then making the right sacrifices.
So, if you come home from work and choose to play with your children or spend time with your spouse, rather than watch TV or read the paper, you probably have a long-time perspective. You know that investing time in the health and happiness of your children and spouse is a very valuable, high-priority use of time.
If you take additional courses in the evening to upgrade your skills and make yourself more valuable, you're acting with a long-time perspective. Learning something practical and useful can have a long-term effect on your personal growth and career.
Setting priorities almost always equals sacrificing present enjoyment for future enjoyment. It requires giving up a short-term rewards in the present in order to benefit from much greater and more substantial pleasure in the future.
Economists say that the ”inability to delay gratification” is the primary cause of economic and personal failure in life while disciplining yourself to do what you know is right and important in the long term (although usually more difficult in the short term) is the high road to success in all realms of life.
Food for thought. . .
In this day and age, it’s easy to get pulled into quick short term solutions for your personal and business activities. My next article will go into detail about how to tune into the “long-term perspective attitude”.
Until then, just try to keep in mind that long term perspective has been proven to be the most accurate single predictor of success. Make better decisions about your time. While doing your short-term activities, think about how they fit (or don’t) into your long-term goals and for your personal lives and successful home based businesses.
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .
Successful Home Based Businesses – What do they have in common?
What makes successful home based businesses what they are? How do they become successful? What are their “secrets”? There are many variables that contribute to the success of home based businesses. But today I’m going to take a look at one of the most important aspects that you’ve probably never even considered up until now.
First, ask yourself a question. . .
What if you found out what was proven to make you successful?
In 1970, sociologist Dr. Edward Banfield of Harvard University wrote a book titled The Unheavenly City. This book goes into detail about one of the most (if not “the most”) important discoveries about what determines how successful one is (or is not).
Banfield's goal in his study was to find out how and why some people became financially independent during the course of their working lifetimes.
It’s important to note that he started the study with a firm belief that the “answer” would be found in factors such as family background, education, intelligence, influential contacts, or some other concrete factor.
What he ended up discovering was a surprise to everyone, including himself . . . the major reason for success in life was a particular attitude of mind.
Banfield actually named this attitude - "long-time perspective" - and defined it by explaining that men and women who were the most successful in life and the most likely to move up economically were those who took the future in consideration with every decision they made in the present.
He found that the longer the period of time a person took into consideration, the more likely it was that he or she would be successful in his or her career.
Before I go on to reveal more of what Banfield discovered, let’s bring this back to the context of successful home based businesses. Did you start your business with the promise of quick profits and rewards? Or did you get into it with the mindset that you would do whatever it takes, no matter how long? (What does it actually take is another topic for another article). Keep your answer in mind and read on. . .
Banfield used “the family doctor” as an example. One reason for a family doctor being one of the most highly regarded in the US is because he or she invested many years of hard work and study to finally earn the right to practice medicine. After university courses, internship, residency and practical training, a doctor may be more than 30 years old before he or she earns a decent living. But from that point onward, these men and women are some of the most respected and most successful professional people in the United States. Why? They had long-time perspectives, an essential key to success.
Back to the context of our “successful home based businesses”. . .
Banfield explains that you can tell how important something is today by measuring its potential future impact on your life and then making the right sacrifices.
So, if you come home from work and choose to play with your children or spend time with your spouse, rather than watch TV or read the paper, you probably have a long-time perspective. You know that investing time in the health and happiness of your children and spouse is a very valuable, high-priority use of time.
If you take additional courses in the evening to upgrade your skills and make yourself more valuable, you're acting with a long-time perspective. Learning something practical and useful can have a long-term effect on your personal growth and career.
Setting priorities almost always equals sacrificing present enjoyment for future enjoyment. It requires giving up a short-term rewards in the present in order to benefit from much greater and more substantial pleasure in the future.
Economists say that the ”inability to delay gratification” is the primary cause of economic and personal failure in life while disciplining yourself to do what you know is right and important in the long term (although usually more difficult in the short term) is the high road to success in all realms of life.
Food for thought. . .
In this day and age, it’s easy to get pulled into quick short term solutions for your personal and business activities. My next article will go into detail about how to tune into the “long-term perspective attitude”.
Until then, just try to keep in mind that long term perspective has been proven to be the most accurate single predictor of success. Make better decisions about your time. While doing your short-term activities, think about how they fit (or don’t) into your long-term goals and for your personal lives and successful home based businesses.
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .
Saturday, August 1, 2009
Internet Marketing Review - The Internet Marketing Success Formula
Copyright © Laura Shapiro, Your Home Business Guide
I will be doing an Internet Marketing Review every once in a while when I come across something good. . .and I have to tell you that Soren Jordansen's FREE 41-page E-Book, called the Internet Marketing Success Formula, really surprised me by how good it is.
It's bursting at the seams with useful information Soren gleamed from his own experience and, more importantly, from conducting scientific surveys of internet marketers. Basically, he’s been conducting his own ongoing internet marketing review.
The statistics revealed will astound you, trust me.
As most of us know, the average internet marketer is a newcomer to this online marketing world. And this newcomer desperately wants to make enough money to be able to quit his/her day job (or substitute the lost one) but has doesn't have the foggiest idea on how to actually go about doing so. Or is just so overwhelmed by all the possibilities, he/she just doesn't know where to start.
There is one startling finding that many seasoned marketers overlook, or just plain don't know, and it is from this fact that Soren lays out detailed proven tested step by step plan.
This e-book is written for the new marketer or for any other marketer who is stuck and hasn't yet experienced success online.
I decided to do this internet marketing review because what I also love about The Internet Marketing Success Formula is that it's a-roll-up-your-sleeves and get-your-hands-dirty how-to guide on starting a internet business from scratch. Not much “warming you up first ” – just right down to business.
Everything, AND I MEAN EVERYTHING, is covered from choosing a web host, building a squeeze page, monetizing the list building process, how to set up a profit pulling email series and what types of affiliate programs convert the best while creating the trust and creditability.
The traffic generation system starts with methods that generate tons of free traffic immediately and progresses through more advanced and time consuming tactics as well as using paid traffic to build your business.
The only thing I wished Soren would have spent more time on was the chapter where he shows you how to take it to the next level. However, it's really for internet marketers who need to get their basic hands free affiliate system set up and running first.
Now, what make Soren's report stand head and shoulders above every other basic how to guide are the real life examples Soren is currently using in own business. He doesn't waste your time with fictional dog training case studies or other such nonsense.
And the amazing thing is, Soren is letting people rebrand this e-book for a ridiculously low price.
I'm not kidding in this internet marketing review when I say using the methods revealed for FREE in The Internet Marketing Success Formula can really be the difference between you becoming one of the scant few percent making real money online or still spinning your wheels trying make sense of internet marketing and going nowhere fast!
My recommendation in this internet marketing review is to get a hold of this free e-book and follow the steps exactly as Soren says. Taking action is sometimes the hardest part. . .especially when there is money involved. This free report makes taking action easy!
How-To-Internet-Marketing
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .
I will be doing an Internet Marketing Review every once in a while when I come across something good. . .and I have to tell you that Soren Jordansen's FREE 41-page E-Book, called the Internet Marketing Success Formula, really surprised me by how good it is.
It's bursting at the seams with useful information Soren gleamed from his own experience and, more importantly, from conducting scientific surveys of internet marketers. Basically, he’s been conducting his own ongoing internet marketing review.
The statistics revealed will astound you, trust me.
As most of us know, the average internet marketer is a newcomer to this online marketing world. And this newcomer desperately wants to make enough money to be able to quit his/her day job (or substitute the lost one) but has doesn't have the foggiest idea on how to actually go about doing so. Or is just so overwhelmed by all the possibilities, he/she just doesn't know where to start.
There is one startling finding that many seasoned marketers overlook, or just plain don't know, and it is from this fact that Soren lays out detailed proven tested step by step plan.
This e-book is written for the new marketer or for any other marketer who is stuck and hasn't yet experienced success online.
I decided to do this internet marketing review because what I also love about The Internet Marketing Success Formula is that it's a-roll-up-your-sleeves and get-your-hands-dirty how-to guide on starting a internet business from scratch. Not much “warming you up first ” – just right down to business.
Everything, AND I MEAN EVERYTHING, is covered from choosing a web host, building a squeeze page, monetizing the list building process, how to set up a profit pulling email series and what types of affiliate programs convert the best while creating the trust and creditability.
The traffic generation system starts with methods that generate tons of free traffic immediately and progresses through more advanced and time consuming tactics as well as using paid traffic to build your business.
The only thing I wished Soren would have spent more time on was the chapter where he shows you how to take it to the next level. However, it's really for internet marketers who need to get their basic hands free affiliate system set up and running first.
Now, what make Soren's report stand head and shoulders above every other basic how to guide are the real life examples Soren is currently using in own business. He doesn't waste your time with fictional dog training case studies or other such nonsense.
And the amazing thing is, Soren is letting people rebrand this e-book for a ridiculously low price.
I'm not kidding in this internet marketing review when I say using the methods revealed for FREE in The Internet Marketing Success Formula can really be the difference between you becoming one of the scant few percent making real money online or still spinning your wheels trying make sense of internet marketing and going nowhere fast!
My recommendation in this internet marketing review is to get a hold of this free e-book and follow the steps exactly as Soren says. Taking action is sometimes the hardest part. . .especially when there is money involved. This free report makes taking action easy!
How-To-Internet-Marketing
Laura Shapiro is a Home-Based Business Owner and Consultant in addition to being a full time Mom. Is a Home Business your Dream? It doesn't have to be - let me help you make it a reality. . .
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