How To Article Marketing Guide Step 1: The Overall Process

How To Article Marketing Guide - Why is Article Marketing So Important

Simply put, article marketing is the strategy of creating articles about the solutions your business offers and using those article to gain customers and sales.

Article marketing works like this. First you need to research what you want to write about. And what you want to write about is what your customers are looking for. How do you know what your customers are looking for? If you're new to article marketing, I would recommend using a free keyword tool offered by Google Adwords or Good Keywords. Both of these tools show you exactly what words people are typing in that are related to your business. For a short demo, go ahead and click on my Google Adwords Tool Demo.

Next, you write a 450-750 word article around a keyword that you've chosen. You should use the keyword once in the title of the article, somewhere in the first paragraph, somewhere in the last paragraph and a few times in between. A ratio of about 3% is what is acceptable for the number of times you use the keyword. If you use it too often, it will be frowned upon by the search engines which pretty much defeats the whole purpose. At the end of the article, you will offer your website or blog link that your readers can click on for more information.

After you've written your article, submit it to as many article directories and submission websites as you possibly can. If you don't like writing or if you don't have the time to do so, you can outsource the writing. After a few days to a week, your article will be accepted and published into the article directories, allowing your content to be accessed by thousands of readers and websites in the process.

After your articles are submitted, search engines will begin to pick up on them, and you will begin to see new links to your website. This boosts your search engine ranking. Over time, other websites will pick up your articles and display them elsewhere on the internet. When you see other websites picking up your articles, you can contact them and offer to write unique content specifically for their website. This way, you will gain even more links to your site.

Using this method to build quality links for your website is one of the best ways to build traffic to your website. Keep in mind that in order to get the best results, your articles must provide top quality content! You don't have to be a fantastic writer. . .but what you write about needs to be something that your audience is looking for so the research phase of this is extremely important.

This serves as the How To Article Marketing Guide Introduction. My next articles will focus on the specific steps that were covered here briefly.